- Lies on a Budget
- SIPHO Performance
- UAL Creative Strategy 2022-2032
- Legally AI
- Mimisis
- Lasdun Extended Typography
- Pop Up Lookbook
- Run - The Game
- ‘Not I’ Title Sequence
For this project, I explored the theme of signs—expanding the definition beyond traditional street signage to include digital and conceptual symbols. My focus was on the intrusive, often exploitative nature of pop-up ads, particularly those that use unauthorised and hyper-sexualised images of women. The goal was to create a garment that not only visually represented these ads but also highlighted their absurdity through exaggerated form and composition.
I designed an oversized suit—traditionally associated with corporate power—as the base for my concept. Attached to the suit were multiple ‘blobs’ featuring recreated versions of real pop-up ads, acting like digital leeches that cling to the wearer. I deliberately made the ads as flashy and over-the-top as possible, using repeated motifs to create a sense of visual chaos.
For the lookbook, a digital format was the only fitting choice, as my concept was rooted in an online experience. I wanted the imagery to reflect a kitsch aesthetic, amplifying the garish and surreal nature of pop-up ads. My photographic inspiration came from Diane Arbus’ uncanny portraiture and Yorgos Lanthimos’ harsh flash photography—both of which influenced my composition and lighting choices.
Post-production played a key role in reinforcing the digital aspect of the project. I used the parallax effect (also known as 2.5D), transforming static images into layered, dynamic visuals using Photoshop and After Effects. The final video sequence was heavily influenced by Gaspar Noé’s aggressive cinematographic style, particularly his 2018 film Climax, from which I also sourced the soundtrack. This frenetic editing approach mirrored the overwhelming nature of pop-ups—the way one click can spiral into an uncontrollable flood of intrusive ads.
Through this project, I aimed to translate digital discomfort into a physical form, turning an everyday online frustration into a bold, wearable statement.