- Lies on a Budget
- SIPHO Performance
- UAL Creative Strategy 2022-2032
- Legally AI
- Mimisis
- Lasdun Extended Typography
- Pop Up Lookbook
- Run - The Game
- ‘Not I’ Title Sequence
The phrase “selling someone the lie” came up frequently in conversations with friends, sparking an idea: what if I played with the concept of selling lies as a visual theme? This exploration became the foundation of my project.
One of my biggest inspirations was Chanel’s Fall/Winter 2014-15 Ready-to-Wear show, where the runway was transformed into a supermarket. This setting felt like the perfect way to visually represent the commercialization of deception—playful, yet conceptually rich.
For the main poster, I wanted to incorporate packaging as a direct reference to retail aesthetics. I chose a packaged set of middle fingers, symbolizing how lying is often seen as an act of disrespect. This design aligns with the project’s overarching theme: the intersection of consumer culture and deception.
Beyond the poster, I also wanted to create a publication. Initially, I considered making a how-to guide on lying, but I struggled to balance humor with concept. Instead, I drew inspiration from supermarket newspapers filled with promotions and coupons. This led to the idea of designing my own version—an advertisement-driven publication that sells deception in the same way supermarkets sell their products.
This project is a satirical take on consumerism, trust, and the ways we package and present falsehoods in everyday life.
Appeared on “Artist Responding To (A.R.T)” Magazine Issue 4, Autumn 2022.
MAGAZINE LINK HERE