- Lies on a Budget
- SIPHO Performance
- UAL Creative Strategy 2022-2032
- Legally AI
- Mimisis
- Lasdun Extended Typography
- Pop Up Lookbook
- Run - The Game
- ‘Not I’ Title Sequence
For this project, we were tasked with designing a typeface inspired by a group of buildings in London. I chose the National Theatre, drawn to the challenge of translating Brutalist architecture—known for its raw concrete forms and minimal ornamentation—into a distinctive typographic identity. While Brutalist structures often lack decorative details that make them immediately identifiable, the National Theatre has a unique spatial rhythm and geometric interplay that I sought to reflect in my design.
A key resource in my research was the Conservation Management Plan for the National Theatre (Haworth Tompkins, 2008), which provided an in-depth analysis of the building’s construction, materiality, and relationship with its surroundings. This document led me to the central concept of my typeface: Expansion.
To develop this idea, I studied typefaces that embodied a sense of growth and modularity. I also focused on typefaces from the 1960s and 70s—aligning with the National Theatre’s era—to ensure historical and visual relevance. The final design captures the essence of Brutalist architecture, balancing structural weight with an underlying sense of movement and adaptability.
This project was an exploration of form, function, and the intersection between architecture and typography—translating the built environment into a dynamic, expressive typeface.