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We were proposed to create a new typeface that was inspired by a group of buildings around London. Out of these, I choose to create a typeface inspired by the National Theatre. I choose this building because I feel like buildings with a Brutalist influence are a bit of a challenge when it comes to designing a typeface, since these types of buildings normally lack ornamental details that make it unique to that place. This is not to say that the National Theatre does not have its unique features.
A document that really helped me throughout this project was the "Conservation Management Plan for the National Theatre" (Haworth Tompkins, 2008). This PDF details every aspect of the building from how it was constructed to the way it relates to the surrounding buildings. It was through this document that I got my main concept for my typeface: Expansion. I looked into typefaces that already exist and that showcase this idea. I also looked for typefaces that were created between the 60's-70's, so that they feel relevant to the building I was creating a typeface for.A document that really helped me throughout this project was the "Conservation Management Plan for the National Theatre" (Haworth Tompkins, 2008). This PDF details every aspect of the building from how it was constructed to the way it relates to the surrounding buildings. It was through this document that I got my main concept for my typeface: Expansion. I looked into typefaces that already exist and that showcase this idea. I also looked for typefaces that were created between the 60's-70's, so that they feel relevant to the building I was creating a typeface for.